Majority Academy — Learn
Two ways in.
One direction.
Every topic has a workbook and a course. Start with what fits your budget and how you learn best. The content is the same — the depth of support is what changes.
Start with the workbook.
Go deeper with the course.
Start with the workbook
Self-directed frameworks you work through on your own time. No schedule, no obligation. Buy once, use it as many times as the situation calls for it.
- Structured reflection prompts and frameworks
- AI companion prompts throughout
- Facilitator notes available separately
- Priced per series — no subscription
Go deeper with the course
The same content with guided structure built around it — lessons, quizzes, and a progression that keeps you moving. The workbook is included with every course.
- Video lessons and written content
- Quizzes and comprehension checks
- Workbook included as a course resource
- Progress tracked in your student dashboard
Find the stage that mirrors where you are.
Eight stages. Each one describes a specific point in the business journey — the revenue range, the symptoms, and the decisions that unlock the next level. Numbers are anchors, not gates.
Before the First Client
The decisions most people get wrong before the business has a name. Structure, positioning, and the questions worth asking before you're too far in to ask them.
Stage 0 Workbook Series
3 workbooks + AI companion prompts.
Available nowGet the workbooks →
The Validation Stage
You have clients but you're not sure what's actually working. This stage is about seeing your business clearly for the first time — who you serve, what they need, and what you're actually selling.
The Validation System — Complete Series
Seeing Clearly · Finding Patterns · Using It in Real Conversations
Available nowGet the workbooks →
The Pressure Stage
You've got clients but it doesn't feel like a business yet. The pressure is real, the model isn't locked in, and what got you here is starting to show cracks.
The Pressure Stage — Complete Series
The $30K Wall · Reading the Room · The Founder's Foundation
Available nowGet the workbooks →
The Operator System
You're the bottleneck and you know it. The business works — but only because you're in every room. This stage is about proving the business can run without you holding every piece together.
The Operator System — Complete Series
Diagnosing What Works · Aligning the Experience · Part 3 in development
Available nowGet the workbooks →
Stage 3 Course
Course in development. Workbooks available now.
Coming soonHigher Stages Coming
The Leverage Point, Scale Layer, Visibility Stage, and Enterprise System are in development. Each will follow the same workbook-to-course pathway.
Stages 4 through 7
Workbooks and courses for $100K–$350K+ in progress.
Coming soonSpecific challenges. Any stage.
These series address operational and commercial problems that aren't stage-dependent. Built primarily for agencies, coaches, and service experts — but applicable at any stage where the challenge is relevant.
Client Motivation Map
What actually drives your clients to buy — and stay. The diagnostic framework for understanding client motivation at the level that changes how you sell, deliver, and retain.
Client Expectation Script Library
The conversations that determine whether a client relationship succeeds or slowly erodes. Scripts and frameworks that set the right expectations from day one.
Discovery Call Script Library
The discovery call is where most service businesses win or lose the client before the proposal is written. The questions, sequence, and moments that separate diagnosis from pitch.
Not sure where to start?
Start with the stage that sounds like right now.
Browse the catalog to filter by category, or go straight to the shop if you already know which workbook you need.