Description

Empathetic Product Development Using JTBD is an in-depth course tailored for both new and existing businesses. It provides a structured approach to understanding customer needs through the Jobs-to-Be-Done (JTBD) framework and empathetic design principles. The course covers identifying customer jobs, integrating JTBD into product development, and mastering prototyping and iteration techniques. Participants will engage in practical exercises using provided templates and receive personalized guidance through interactive workshops and coaching sessions. By the end of the course, you’ll be equipped to develop products that truly resonate with your customers, ensuring satisfaction and loyalty.