Description

In this course, you will embark on a journey to understand the fundamentals of customer acquisition tailored for new and early-stage businesses. Through a combination of lectures, case studies, quizzes, and assignments, you will learn how to identify and understand your target audience, develop a unique value proposition, leverage SEO and social media marketing, build an effective email marketing strategy, and engage with your community. The course is designed with practical, hands-on exercises to help you apply what you learn directly to your business. With real-world examples of successful startups and cautionary tales of those that faced challenges, you will gain a well-rounded perspective on what it takes to succeed in customer acquisition.