Executing a Successful Product Launch for Established Businesses

This course provides established businesses with actionable strategies to launch new products or services effectively. Using real-world examples and everyday analogies, we will explore techniques to engage your existing customer base, optimize internal processes, develop advanced marketing strategies, position your product in the market, and analyze post-launch performance. Learn from successful case studies like Everlywell, Kodiak Cakes, and Plate Topper, and apply these insights to your own business. By the end of this course, you’ll be equipped with the knowledge and tools to ensure a successful product launch.