Empathetic Product Development Using JTBD

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About Course

Empathetic Product Development Using JTBD is an in-depth course tailored for both new and existing businesses. It provides a structured approach to understanding customer needs through the Jobs-to-Be-Done (JTBD) framework and empathetic design principles. The course covers identifying customer jobs, integrating JTBD into product development, and mastering prototyping and iteration techniques. Participants will engage in practical exercises using provided templates and receive personalized guidance through interactive workshops and coaching sessions. By the end of the course, you’ll be equipped to develop products that truly resonate with your customers, ensuring satisfaction and loyalty.

What Will You Learn?

  • Understand the foundational concepts of the JTBD framework.
  • Apply JTBD in the product development process.
  • Master techniques for prototyping and iteration.
  • Gather and utilize customer insights through empathetic design.
  • Create products that meet functional, emotional, and social customer needs.
  • Develop a continuous improvement mindset for product development.

Course Content

Welcome & Introduction
Overview: Start your journey into empathetic product development with a comprehensive introduction to the course. This section sets the stage by outlining the course objectives, goals, and benefits, and introduces the JTBD framework and empathetic design principles. What You Will Learn: The objectives and goals of the course. The importance of understanding customer needs through JTBD. How empathetic design can elevate your product development. Insights into the course structure and what to expect.

  • Welcome and Introduction
    00:00

Module 1: Introduction to JTBD and Empathetic Design
Overview: The foundational principles of the Jobs-to-Be-Done (JTBD) framework and empathetic design. This module will help you understand the core concepts that drive successful product development by focusing on the real needs of your customers. What You Will Learn: The basics of the JTBD framework and why it matters. How to identify functional, emotional, and social jobs that customers need to be done. The principles of empathetic design and how it enhances customer satisfaction. Real-life examples from Shark Tank success stories like Ava the Elephant and Scrub Daddy.

Module 2: Applying JTBD to Product Development
Overview: Learn how to leverage JTBD insights to develop products that truly resonate with your customers. This module guides you through the process of integrating customer jobs into your product design and development strategy. What You Will Learn: Techniques for identifying and prioritizing customer jobs. Steps to incorporate JTBD insights into your product development. Case studies from Shark Tank businesses like Cousins Maine Lobster and Bombas. How to create a customer-centric product development plan.

Module 3: Techniques for Prototyping and Iteration
Overview: Master the skills necessary for creating and testing prototypes to refine your product offerings. This module focuses on effective prototyping techniques and iterative development processes that ensure continuous improvement based on user feedback. What You Will Learn: The importance of prototyping in product development. Methods for creating low and high-fidelity prototypes. Strategies for gathering and analyzing user feedback. Continuous iteration practices with examples from GrooveBook and Pillar Learning.

Conclusion
Overview: Summarize the key takeaways from the course and outline the next steps for applying the knowledge and skills gained. This section also introduces additional resources and opportunities for further learning and support. What You Will Learn: A recap of the JTBD framework, empathetic design, and prototyping techniques. How to apply the principles learned in your product development process. Information on available resources for continued learning and support. Details about the upcoming workshop and other opportunities to deepen your understanding.

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