Customer Acquisition Basics for New Businesses

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About Course

In this course, you will embark on a journey to understand the fundamentals of customer acquisition tailored for new and early-stage businesses. Through a combination of lectures, case studies, quizzes, and assignments, you will learn how to identify and understand your target audience, develop a unique value proposition, leverage SEO and social media marketing, build an effective email marketing strategy, and engage with your community.

The course is designed with practical, hands-on exercises to help you apply what you learn directly to your business. With real-world examples of successful startups and cautionary tales of those that faced challenges, you will gain a well-rounded perspective on what it takes to succeed in customer acquisition.

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What Will You Learn?

  • Identify and understand target audiences.
  • Develop a compelling value proposition.
  • Implement basic SEO strategies.
  • Leverage social media for customer acquisition on a budget.
  • Build and manage an email list effectively.
  • Engage with local communities to build a loyal customer base.

Course Content

Welcome & Introduction:
Introduction to the course's objectives, the vital role of customer acquisition, and an overview of who this course is tailored for.

  • Welcome & Introduction
    00:00

Module 1: Understanding Your Target Audience
Learn how to identify and understand your target audience through buyer personas, low-cost market research methods, and social media insights.

Module 2: Developing a Unique Value Proposition
Understand how to create, test, and communicate a unique value proposition that differentiates your business from competitors.

Module 3: SEO Fundamentals
Dive into the basics of SEO, focusing on local strategies, free tools, mobile optimization, and creating SEO-friendly content.

Module 4: Social Media Marketing on a Budget
Learn how to effectively use social media platforms for marketing, focusing on video content, influencer partnerships, and content planning.

Module 5: Email Marketing Basics
Understand the fundamentals of email marketing, including automation tools, list-building strategies, and metrics analysis.

Module 6: Building Community Engagement
Learn how to create and manage online communities, leverage user-generated content, and host virtual events to build a loyal customer base.

Module 7: Leveraging Partnerships and Collaborations
Understand the benefits of strategic partnerships, how to identify and approach potential partners, and co-marketing opportunities.

Module 8: Customer Retention Strategies
Learn effective strategies for retaining customers, including developing loyalty programs, gathering feedback, and personalizing interactions.

Module 9: Measuring and Analyzing Customer Acquisition Efforts
Learn how to track and analyze key metrics for customer acquisition, use data-driven strategies, and refine acquisition efforts.

Conclusion
Course conclusion

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