Adding New Offerings: Expanding Without Confusing Your Audience

About Course

This course provides advanced tactics for re-launching existing products in new markets or to new audience segments, building on the strategies discussed for existing businesses. You will learn to conduct thorough market research, refine your product offerings, develop a strategic re-launch plan, and engage new customer segments effectively. With real-world case studies, including examples from successful Shark Tank contestants, you’ll gain insights into what makes an expansion strategy successful.

What Will You Learn?

  • Conduct effective market research and create customer surveys.
  • Identify gaps in current offerings and align new products with customer needs.
  • Define and maintain brand consistency while expanding product lines.
  • Develop a comprehensive strategic launch plan.
  • Implement targeted marketing messages and customer loyalty programs.
  • Analyze case studies and apply best practices to your own business.

Course Content

Welcome & Introduction
Introduction to the course's objectives, the vital role of brand consistency, and an overview of who this course is tailored for.

  • Welcome and Introduction

Module 1: Assessing Market and Customer Needs
Understand the market demand for new products or services and align them with customer needs.

Module 2: Maintaining Brand Consistency
Ensure new offerings align with your existing brand identity.

Module 3: Strategic Launch Planning
Develop a comprehensive plan for launching new products alongside existing ones.

Module 4: Engaging Existing and New Customers
Implement strategies to attract new customers while retaining existing ones

Module 5: Case Studies and Practical Applications
Learn from businesses that successfully expanded their offerings by analyzing case studies and applying best practices to your own business.

Recap of the course content, highlighting key points, next steps in the business journey, and recommended resources for continued learning.

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