Empathetic Product Development Using JTBD

About Course

Empathetic Product Development Using JTBD is an in-depth course tailored for both new and existing businesses. It provides a structured approach to understanding customer needs through the Jobs-to-Be-Done (JTBD) framework and empathetic design principles. The course covers identifying customer jobs, integrating JTBD into product development, and mastering prototyping and iteration techniques. Participants will engage in practical exercises using provided templates and receive personalized guidance through interactive workshops and coaching sessions. By the end of the course, you’ll be equipped to develop products that truly resonate with your customers, ensuring satisfaction and loyalty.

What Will You Learn?

  • Understand the foundational concepts of the JTBD framework.
  • Apply JTBD in the product development process.
  • Master techniques for prototyping and iteration.
  • Gather and utilize customer insights through empathetic design.
  • Create products that meet functional, emotional, and social customer needs.
  • Develop a continuous improvement mindset for product development.

Course Content

Welcome & Introduction
Introduction to the course's objectives, the vital role of empathetic product development using JTBD, and an overview of who this course is tailored for.

  • Welcome and Introduction

Module 1: Introduction to JTBD and Empathetic Design
This module covers the basics of the JTBD framework and empathetic design principles.

Module 2: Applying JTBD to Product Development
Learn how to develop products with a clear focus on customer jobs. Lesson Content:

Module 3: Techniques for Prototyping and Iteration
Master the techniques for creating and testing product prototypes. Lesson Content:

Recap of the course content, highlighting key points, next steps in the business journey, and recommended resources for continued learning.

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